U.S. Senior Open

July 25 - 31, 2011  •  Inverness Club  •  Toledo, OH
 

Overview

Inverness Club, a Donald Ross designed golf course which opened in 1903, is hosting its seventh USGA Championship and second U.S. Senior Open. Previously the Club hosted four U.S. Opens (1920, 1931, 1957 and 1979), the 2003 U.S. Senior Open and the 1973 U.S. Amateur. Inverness has also hosted the 1986 and 1993 PGA Championships.

Fans will be able to see in person some of the great names in golf – champions whose careers and accomplishments we all have followed with great interest through the years: Watson, Couples, Azinger, Norman, Perry, Crenshaw, Langer, Lietzke, Zoeller, O’Meara, Cook, Haas, Mize, Stadler, Kite, Lehman, Tway, Funk, Roberts, Pavin, Jacobsen, Calcavecchia . . . are all eligible to compete and attempt to capture yet another significant piece of golf history at Inverness Club.

 

Branding & Entertainment Package
 

• One Full Page, Full Color Advertisement in the 2011 U.S. Senior Open Official Championship Magazine
  - The Official Championship Magazine will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website and on golfweek.com
   
• 8 Weekly Ticket Books - each ticket book contains one grounds ticket for each day, Monday - Sunday
  
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
   
   

Benefits to Advertisers

Professional golf delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Championship Magazine is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive impact on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of professional golf
   
• Make a lasting impression
  The Official Championship Magazine is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
   

Schedule of events
 

Monday, July 25
Professional Practice Round

Tuesday, July 26
Professional Practice Round

Wednesday, July 27 
Professional Practice Round

Thursday, July 28
U.S. Senior Open First Round

Friday, July 29
U.S. Senior Open Second Round

Saturday, July 30
U.S. Senior Open Third Round

Sunday, July 31
U.S. Senior Open Final Round
Award Ceremony on 18th Greeen following play