Travelers Championship

June 20-26, 2011  •  TPC at River Highlands  •  Cromwell, CT
 

Overview

Don't miss all the action when Connecticut welcomes the world's best golfers and over 200,000 energized golf fans for one week of dynamic professional golf action at the 2011 Travelers Championship, being held June 20-26 at TPC River Highlands in Cromwell. As the PGA Tour's only early summer stop in the Northeast, the Travelers Championship is the region's premier sporting event each year.
 

Branding & Entertainment Package
 

• One Full Page, Full Color Advertisement in the 2011 Travelers Championship Official Tournament Magazine - The Official Tournament Magazine will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website, golfweek.com, and on pgatour.com
   
• 24 Good-Any-One -Day Grounds Tickets -  each ticket allows access to the tournament grounds for any-one-day, Monday - Sunday
   
• 2 Greenside Club Tickets for 1 day -  Located on the 18th Green, the Greenside Club amenities include complimentary upscale lunch buffet, snacks, and full service bar throughout the day.
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
   
   

Benefits to Advertisers

The PGA Tour delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Tournament Magazine is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of the PGA Tour
   
• Make a lasting impression
  The Official Tournament Magazine is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
   

Schedule of events
 

Monday, June 20
Opening Ceremony
Aetna Tournament Players Pro-Am

Tuesday, June 21
Professional Practice Round

Wednesday, June 22
Travelers Celebrity Pro-Am

Thursday, June 23
Travelers Championship First Round

Friday, June 24
Travelers Championship Second Round

Saturday, June 25
Travelers Championship Third Round

Sunday, June 26
Travelers Championship Final Round
Closing Ceremonies & Trophy Presentation on 18th Green following play