THE TOUR Championship

September 20-26, 2010  •  East Lake Golf Club  •  Atlanta, GA

Overview

Be a part of history when the PGA Tour returns to historic East Lake Golf Club as it once again plays host to The 2010 TOUR Championship. The top-30 players in FedExCup points after the BMW Championship qualify for THE TOUR Championship, the finale of the PGA TOUR Playoffs for the FedExCup. FedExCup points are reset prior to THE TOUR Championship, ensuring a real shootout as all 30 players in the field will have a mathematical chance of winning the FedExCup with a victory at the event.

Experience all of the excitement as the best players in the world battle for two of the most coveted titles in golf.
 

Branding & Entertainment Package

• One Full Page, Full Color Advertisement in The 2010 TOUR Championship Official Tournament Magazine - The Official Tournament Magazine will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website, golfweek.com, and on pgatour.com

• 4 Tickets per day, Thursday- Sunday - allow grounds access for the entire week 

• 4 Good-Any-One-Day Executive Club Tickets -  includes complimentary upscale food and premium open bar for your guests
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
   
   

Benefits to Advertisers

Professional golf delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Tournament Magazine is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of the PGA Tour
   
• Make a lasting impression
  The Official Tournament Magazine is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
  
  
  
  

Schedule of events
 

Monday, September 20
Professional Practice Round

Tuesday, September 21
Professional Practice Round

Wednesday, September 22
Professional Practice Round

Thursday, September 23
TOUR Championship First Round

Friday, September 24
TOUR Championship Second Round

Saturday, September 25
TOUR Championship Third Round

Sunday, September 26
TOUR Championship Final Round