Crowne Plaza Invitational at Colonial

May 21-27, 2012  •  Colonial Country Club  •  Fort Worth, TX
 

Overview

Now in its 65th year, the Crowne Plaza Invitational at Colonial golf tournament is the longest running event on the PGA Tour still being held at the original site. The players of today know they are competing on the same hallowed ground as the great Ben Hogan, who won the championship five times in his hometown.  His legacy permeates the event, and that's just part of the tradition that helps make the Crowne Plaza Invitational at Colonial one of the most prestigious events on the PGA Tour.  
 

Branding & Entertainment Package

• One Full Page, Full Color Advertisement in the 2012 Crowne Plaza Invitational at Colonial Official Tournament Magazine - The Official Tournament Magazine will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website, golfweek.com, and on pgatour.com
   
• 4 Grounds Badges -  each badge allows access to the tournament grounds for the entire week
   
• 2 Colonial Club Passes for 2 days -  Located in the Colonial Country Club Ballroom, the colonial Club is the premier hospitality venue at the Crowne Plaza Invitational. Amenities include complimentary upscale lunch buffet, snacks, and full service bar throughout the day. Guests will also be able to view the action on the 16th & 17th holes from the attached veranda.
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
   
   

Benefits to Advertisers

The PGA Tour delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Tournament Magazine is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of the PGA Tour
   
• Make a lasting impression
  The Official Tournament Magazine is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
   

Schedule of events
 

Monday, May 21
Monday Pro-Am
Professional Practice Round

Tuesday, May 22
Professional Practice Round

Wednesday, May 23
Main Draw Pro-Am

Thursday, May 24
Crowne Plaza Invitational at Colonial First Round

Friday, May 25
Crowne Plaza Invitational at Colonial Second Round

Saturday, May 26
Crowne Plaza Invitational at Colonial Third Round

Sunday, May 27
Crowne Plaza Invitational at Colonial Final Round
Award Ceremony on 18th Green following play