Chevron World Challenge

 
November 28-December 4, 2011  •  Sherwood Country Club  •  Thousand Oaks, CA
 

Overview

The Chevron World Challenge will celebrate its 13th year by once again bringing golf's finest stars to Southern California. This year's tournament will be played at Sherwood Country Club in Thousand Oaks, Calif., on a course designed by famed architect and professional golfer Jack Nicklaus.

A field of 18 elite PGA Tour players, including the top 15 available from the Official World Golf Rankings, the defending champion and two special-exemption players selected by the Tiger Woods Foundation will compete for a $5.75 million purse.

The tournament helps raise money for programs of the Tiger Woods Foundation, including the Tiger Woods Learning Center in Orange County. Programs developed and supported by the Tiger Woods Foundation all share a similar mission of empowering young people to dream big and to set specific goals to achieve their dreams.
 

Branding & Entertainment Package
 

• One Full Page, Full Color Advertisement in the 2011 Chevron World Challenge Official Tournament Program
  - The Official Tournament Program will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website, golfweek.com, and on pgatour.com
   
• 2 Weekly Clubhouse Tickets per day, Thursday - Sunday
   
• 8 Weekly Badges
  
  
• 6 Good any-one-day grounds tickets, valid Tuesday-Friday
  
  
• 6 Good any-one-day grounds tickets, valid Saturday or Sunday
  
  
• 2 Parking Passes
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
   
   

Benefits to Advertisers

Professional golf delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Tournament Program is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of the PGA Tour
   
• Make a lasting impression
  The Official Tournament Program is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
   

Schedule of events
 

Monday, November 28
Professional Practice Round

Tuesday, November 29
Professional Practice Round

Wednesday, November 30
Maind Draw Pro-Am

Thursday, December 1
Chevron World Challenge First Round

Friday, December 2
Chevron World Challenge Second Round

Saturday, December 3
Chevron World Challenge Third Round

Sunday, December 4
Chevron World Challenge Final Round
Awards ceremony following play