AT&T Championship

October 10-16, 2011  •  TPC San Antonio  •  San Antonio, TX

Overview

Enjoy championship golf...Texas style, when the Champions Tour comes to TPC San Antonio to compete for the 2011 AT&T Championship presented by Lucatel. Now in its 27h year, the AT&T Championship is one of the longest continuously run professional tournaments on the Champions Tour.

As the last chance for players to earn their way into the season-ending Charles Schwab Cup Championship, the tournament always attracts one of the best fields of the year. Some of the top players on the Champions Tour are expected to play, including Loren Roberts, Fred Couples, Fred Funk, Jay Haas, Nick Price and 2-time defending champion, John Cook. 
  

Branding & Entertainment Package

• One Full Page, Full Color Advertisement in the 2011Official Tournament Spectator / Pairings Guide*
   
• 8 One-Day Champions Club Tickets 
  
  
  * The Official Tournament Spectator / Pairings Guide will be distributed on-site during tournament week. A digital edition will also be available for viewing on the tournament website and on golfweek.com.
  
  
  Contact your Golfweek Custom Media representative for pricing & additional information
    

Benefits to Advertisers

Professional golf delivers an upscale audience of passionate, well-educated, outgoing consumers with significant discretionary income and active lifestyles. Advertising in the Official Tournament Spectator & Pairings Guide is the most effective way to put your company's message directly into the hands of this highly desirable demographic. Your company can take advantage of this unique experiential marketing opportunity to:

• Create Brand Awareness
  68% of tournament sponsors say they are more likely to purchase products of tournament sponsors
   
• Enhance Relationships
  79% of sponsors agreed that among sports and entertainment venues, professional golf offers the most time for face-to-face interaction with customers.
  
  96% of corporate hospitality guests at a professional golf tournament said that their experience will have a positive impact on their company's loyalty to the host.
   
• Improve brand perceptions
  75% of spectators report that they are positively influenced by companies sponsoring professional golf tournaments.
   
• Showcase your company as a leader in the community
  Align your company with the prestige, tradition, and unparalled image of the Champions  Tour
   
• Make a lasting impression
  The Official Tournament Spectator & Pairings Guide is a distinctive, full-color publication that is carefully compiled as a keepsake to deliver significant brand recognition during and after tournament week.
  
  
  

Schedule of events
 

Monday, October 10
onday Pro-Am

Tuesday, October 11
Professional Practice Round
Tuesday Pro-Am at Briggs Ranch
Championship Pro-Am Pairings Party

Wednesday, October 12
Champions Pro-Am

Thursday, October 13
Champions Pro-Am

Friday, October 14
AT&T Championship First Round

Saturday, October 15
AT&T Championship Second Round

Sunday, October 16
AT&T Championship Final Round
Award ceremony immediately following play